I'm Nai-Ying Liu. My work has always circled one question: how does something said become something understood?
At National Tsing Hua University, I earned an MA in linguistics. In speech-language therapy, I trained for 563 supervised hours in two Taiwanese hospitals, learning how to help when speaking becomes hard. And in seven years of advertising, my daily work has been getting a message to the right people. This site follows a voice from the first breath to being heard, in five stops, and walks through these three parts of my story.
My path started with language. I studied English, then linguistics, where my thesis examined the grammar of a Mandarin auxiliary verb. I am now completing a master's in speech-language therapy, learning in hospital clinics where speech breaks down and how it can be supported.
Understanding a voice is only half of it. The other half is making sure it reaches someone.
For seven years I have worked as an advertising analyst at Blueeyes Tech, a digital agency in Taiwan. I plan and run ad campaigns for clients: choosing who should see each ad, testing the wording, reading the results and adjusting. I also do SEO and GEO directly on client websites, and use the same skills to grow my own content site.
Each job taught me one half. The work below is where I put the two together.
Tools for people with speech and language needs, and the know-how to get those tools in front of them.
A web tool for people with aphasia and their families to practise at home. Two modes: Say it, picture naming with step-by-step cues adapted from Semantic Feature Analysis, and Understand it, where you hear a word and tap the matching photo. Real photos and large, simple controls, so older adults can use it without learning anything first.
A Mandarin speech therapy content site that I write, run and grow myself. It is also where I test what I know about search and reaching readers.
talkingslp.com ↗A one-page story showing how I would market a medical cart computer: starting from a nurse's morning round, not from the spec sheet. Written from public product information only.
Read the sample ↗If you work with people who have speech or language needs, or on tools for them, I would like to hear from you.
